The film industry has finally found a very bankable star in Zubeen Garg. ‘Mission China’ is well on its way to creating Box-Office history. The film certainly heralds the dawn of a new era in big-budget filmmaking in Assam, with its unimaginably high production cost. Budgeted at over Rs 2 crore, the film is well on its way to making a neat profit. Inspired by the cult Hollywood movie ‘The Magnificient Seven’, the film’s huge success could well be attributed to the cult following that Zubeen Garg enjoys among the youngsters in Assam.
Its heartening that ‘Mission China’ continues to do extremely well, with some theaters increasing the number of shows after they have gone consistently houseful. The film has done phenomenally well in PVR theaters in Delhi, Bengaluru and Pune.
Its a whiff of fresh air for the Assamese film industry which was seen at the verge of extinction after repeated flops in the face of steep competition from Bollywood. If the film is any indication, the only way the local film industry can compete against Bollywood over the long term is by making such a big-budget movie with higher production values. And the only way that can happen is by grabbing a bigger market. It could well trigger the launch of more such big-budget, ambitious ventures in the future.
‘Mission China’ is the first Assamese film to serve as competition to Bollywood films in the last two decades. The action thriller has broken the trend of Bollywood blockbusters pushing Assamese films off screens. The last time Assam saw a regional film take on the might of Bollywood was in 1995, when the universal hit ‘Hum Aapke Hain Koun’ had to be removed from some halls to accommodate ‘Joubone Aamoni Kore’, a regional super hit.
In such a scenario, there could be a window of opportunity for others to follow. ‘Tumi Aahibaane’, a romantic fare, directed by Prerana Barbarooah and jointly produced by ASFFDC and Bibi Devi Barbarooah under the banner of Prerana Creations, has got released on September 22.
The commercial potential of the movie, revolving around a sensitive love story, can’t be ruled out. Though making her feature film debut with this commercial venture, Prerana Barbarooah has many documentaries and short films to her credit.
The film stars Ravi Sarma, Barsha Rani Bishaya, Nipon Goswami, Gunjan Bhardwaj, Moonmi Phukan, Saurabh Hazarika, Bibhutibhusan Hazarika, Madhusmita Saikia, Arun Nath, Nilutpal Barua, Tarulata Kutum, among others.
The music of the film was released aboard the AlFresco Grand Cruise on the Brahmaputra on May 21 last. The songs composed by Tarali Sarma are rendered by Zubeen Garg, Tarali Sarma and Akhu, who makes his playback singing debut.