Adil Hussain Appointed as Brand Ambassador of Pickurflick

Adil Hussain is one of those few actors in the film industry who has the natural ability to morph into all sorts of characters. From convincingly portraying the role of a zookeeper in ‘Life of Pi’ to the disdainful husband in ‘English Vinglish’ to a mystic lover in ‘Parched’ to playing the role of a middle-aged son accompanying his ageing father to Varanasi in ‘Mukti Bhawan’, and a celebrated writer and author, who returns to his hometown in ‘Maj Rati Keteki’, he has time and again, proven his versatility and range. He is one of those few actors who are gutsy enough to avoid stereotyping, despite tempting mainstream offers in Bollywood.

Recently, the celebrated actor was appointed as the brand ambassador of the streaming site Pickurflick. The streaming service aims to provide broader visibility and platform to independent cinema.

Hussain feels that platforms like this are an ideal conduit for releasing independent movies in the country. He has been actively supporting indie films, especially regional cinema. “The kind of films I have been doing, they are mostly independent or art house in nature. I feel people would associate my name with meaningful cinema. Pickurflick would like to curate such kind of films,” said Hussain.

“My association is as one of the board members and also as its brand ambassador,” Adil adds. One of the reasons that prompted him to support Pickurflick is because he does not want the audiences to get deprived of good stories. He feels that there could be gems hidden within those raw, no-budget productions helmed by upcoming filmmakers that need to be discovered and promoted.

Utpal Borpujari, who won the 65th National Award for Best Assamese Film in 2018 for his directorial venture ‘Ishu’, will also serve as mentor and creative advisor to the company. “The effort is to create a platform and connectivity between the audiences and filmmakers. Today, we don’t know where we can watch a film like ‘Village Rockstar’. Through this medium, the audiences can watch films with the comfort of their home,” Borpujari said.

Abhishek Sinha, founder of Pickurflick feels that Adil Hussain’s support will bolster the efforts of the platform in showcasing indie films and benefit independent film makers globally.

Meanwhile, Adil Hussain’s upcoming ‘Bioscopewala’ co-starring Danny Denzongpa, Geetanjali Thapa from Sikkim, and Tisca Chopra is all set to release on May 25. Directed by Deb Medhekar, the film is a modern-day adaptation of Rabindranath Tagore’s famous short story Kabuliwala, written in 1892.

In ‘Bioscopewala’, Mini Basu (Geetanjali Thapa) tries to reconnect with her childhood memories after her father’s death in a plane crash. In the process, she is reminded of her dead father’s old friend (Denzongpa), who operated a bioscope show that she loved as a child.

In this regard, Mimi attempts to find the whereabouts of the bioscopewala’s daughter in war-torn Afghanistan. “I’ll put every waking moment trying to find out what happened to the man who is such an important part of my life,” Mini announces in the recently released trailer of the film.

Rabindranath Tagore’s heartrendingly sad Kabuliwala tells the story of a Pashtun dry fruit merchant who befriends a five-year-old girl in Kolkata because she reminds him of his own daughter living in Kabul.

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