March 10, 2018

‘Ajanite Mone Mone’ Releases

The first regional film dealing with the subject of sanitation and healthy hygiene - ‘Ajanite Mone Mone’ has got released in the theatres all over March 9. The film has been made with an aim to strengthen the Swachh Bharat Mission movement by creating widespread public awareness among the masses, and accomplish the vision of Prime Minister Narendra Modi towards complete Swachhata in India. Produced by Swachh Bharat Mission (Gramin), it stars artistes like Pranjal Saikia, Sunita Kaushik, Raag Oinitam, Baharul Islam among others.

A day before its release, the film’s premiere show was inaugurated by Sarbananda Sonowal, Chief Minister of Assam, at the Banikanta Kakati Auditorium of Srimanta Sankardev Kalashetra. The other eminent guests present on the occasion were Rihon Daimary, Minister of Public Health Engineering, director Upakul Bordoloi, Dr. Siddharth Singh (IAS), Mission Director, Swachh Bharat Mission (Gramin), Assam, Shri Hrishikesh Goswami, Media Adviser to the Chief Minister, Santanu Bharali, Legal Adviser to CM, among others.

Sarbananda Sonowal appreciated and applauded the whole team of ‘Ajanite Mone Mone’ for taking up such an important issue as a subject for the film. During his speech, he said, “It has always been our Prime Minister’s dream of a clean and hygienic India. We should all endeavour to fulfill this dream with our own contributions. If every ward takes up the cause and decides to contribute towards making our environment clean, no one can stop in making Guwahati the cleanest city. As the Chief Minister of the state, I am bestowed with a lot of responsibilities on my shoulder, but if each one of you do not support or help me in this cause, I won’t be able to make it successful. Hence, it is my earnest request to everyone present here to offer whole-hearted help and cooperation in making the city clean in any way you can.”

The film primarily focuses on the issue of open defecation, mostly prevalent in rural areas, which the Swachh Bharat Mission aims to eradicate by 2019. Earlier, Hrishikesh Goswami released the film’s teaser, trailer and music at the Madhavadev International Auditorium, Srimanta Sankardeva Kalakhetra, Guwahati.

Interestingly, after ‘Toilet: Ek Prem Katha’, the Bollywood hit that featured Akshay Kumar and Bhumi Pednekar, a regional film is dealing with the subject of sanitation to make the central government’s mission inclusive. Swachh Bharat Abhiyan is the first step towards celebrating development and prosperity in the country.

Directed by Upakul Bordoloi, the film’s story, screenplay and dialogue are written by Nabajyoti Bora. While the cinematography has been done by Hitesh Thakuria, editing executed by Sanjib Talukdar, the costumes are provided by Moni Bordoloi, choreography is by Uday Shankar and make-up is done by Prashanta Bora. The music has been scored by Manash Hazarika. The songs are rendered by Shanta Uzir, Zubeen Garg, Anindita Paul and Saju.

Prantik Deka